The COVID-19 pandemic has caused an economic crisis that is unprecedented in scale and nature. To help promotional products companies navigate the crisis to the recovery on the other side, NAPCO Research has launched the COVID-19 Promotional Products Business Indicators Research program. This research initiative takes the pulse of the industry by surveying a cross-section of promotional products companies.
The COVID-19 pandemic has caused an economic crisis that is unprecedented in scale and nature. According to a new research program initiated by NAPCO Research (NAPCO is the parent company of Promo Marketing), a large majority of promotional products companies surveyed report that sales are trending downward. The research indicates that the bottom of the economic downturn is not yet in sight. Still, many promotional products businesses report taking aggressive action to protect themselves and their employees from the effects of the current recession.
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