With a turnaround in the global economy appearing imminent, concerns about where the next order may come from are giving way to solid growth opportunities. At the same time, many companies face a surge in competition on a global scale.
Perceptive companies that want to confront the situation head on realize that focusing solely on cost can be a zero-sum game that makes no sense. Instead, they typically focus on unprecedented quality and service levels, and greater flexibility to respond quickly and effectively to New Product Introductions (NPIs). It's a familiar, but perhaps underutilized, strategy to attract new, and retain existing, high-margin business. No surprise, then, that it's working.
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