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Case Study - GROHE
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Creating content-rich e-commerce experiences

GROHE is the world’s leading provider of sanitary fittings and a global brand dedicated to providing innovative water products.

For many decades, GROHE has been dedicated to the brand values of technology, quality, design and sustainability that all illustrate the company’s commitment to creating exceptional experiences. The company wanted that commitment to extend to its e-commerce presence as well, yet its existing digital experience ecosystem wasn’t up to the task.

This case study provides the challenge, solution and results in building a digital experience platform to suit the company’s global business needs and FirstSpirit helped them accomplish that.

Learn how GROHE:

  • Modernized its DX ecosystem to support an e-commerce presence consisting of 60+ websites in 80 countries and languages
  • Centralized content for a holistic view of the customer
  • Made product content more engaging, and e-commerce experiences more relevant
  • Uses real-time content sharing across channels to engage customers at every step of the customer journey


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