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Scaling eCommerce: Why PIM is Essential
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"Scaling eCommerce: Why PIM is Essential"
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Simplify omnichannel expansion with Product Information Management (PIM)

Product Information Management (PIM) provides the infrastructure your company needs to cost-effectively expand your products, reach more markets, and take advantage of new sales channels. PIM centralizes and harmonizes all the technical, usage, and emotional information for your product listings. It improves workflows and scalability, acting as the central product information hub for both brands and retailers.

  1. may not sound sexy, but it’s a critical foundation for virtually every strategic initiative in eCommerce and product marketing today.

PIM is a gateway technology that:

  • Increases marketer productivity up to 50% 

  • Expands to new markets through efficient localization 

  • Offers omnichannel marketing...without driving your staff crazy 

  • Increases sales conversion rates (up to 4X) 

  • Offers faster time-to-market (up to 3X) 

  • Decreases returns by as much as 40% 


Learn more about why PIM is the essential tool you need to expand and enable omnichannel business growth.


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