What to know about finding a decorating partner, adding in-house decoration and more
Apparel is a massive promotional products category, accounting for about a third of industry sales. But in a category just about everyone is selling, how do you differentiate yourself? What keeps customers coming back? One answer: standout apparel decoration.
Still, there’s a lot to know about decorating apparel, whether it’s building and maintaining a decorator network, investing in your own equipment or integrating e-commerce platforms. That’s why we asked distributors and decorators for their best advice and strategies to get the most out of apparel decoration and take your business to the next level.
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